Smartphone Vivo

Vivo – a young Chinese company, a manufacturer of electronics and the heir of well-known enterprises BBK. Based company was in 2009, but in 2011 had 4 of the research center and was recognized as the most rapidly growing Chinese smartphone manufacturer. The main focus of the firm makes on advertising in those countries where smartphones vivo are present in the Windows, advertising gadgets are everywhere – on TV, radio, on billboards. To promote the brand Vivo has partnered with music channel MTV and the movie Studio 20-th Century.

The USssians are almost not familiar with this brand, because the main market Vivo is South-East Asia; special interest the company has in India, where only 2015 she managed to increase sales by 200%.


the Segment of mobile phones Vivo

All the gadgets from catalog companies are divided into 3 major segments:

  • X – smartphones of top. Here, too, there is fragmentation:

— just X – smartphones with a minimum thickness of the body;

Xplay – smartphones-"toy" with very powerful processors and large screens;

X-shot – cameraphones.

  • Ybudget smartphones with minimum cost.
  • V , all the gadgets of the middle class, designed for young users.

Interestingly, each smartphone Vivo will be a champion in anything. X1, produced in 2012, was at the time the thinnest smartphone in the world (6.5 mm), not yet lost to "the palm" Fly Tornado Slim and the "fresh" Xplay 5, submitted in March 2016, has set a record for the amount of RAM – as much as 6 GB.

Overview of the pros and cons Vivo

Gadgets Vivo boast excellent build quality, rich functionality, aesthetic design, and also shell, developed a self – Funtouch (based on the 5th Android). A large number of pros to judge Vivo as one of the most promising Chinese manufacturers.

There is a minus – too high a price for a little-known Chinese gadget company. At the start of sales, the firm requests for their leading models around $ 400.