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5 Step Email List Building Refresher

Learn how to grow a quality email list to power your email marketing campaigns.

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How to Analyze and Act on an Unsubscribe Survey

See why subscribers are opting out.

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Easily Share Videos via Your Email Campaigns with Wistia

Generate thumbnails and rapidly share your work, using this video hosting service for businesses

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Designing Overlay Email Subscribe Forms That Your Visitors Will Love

What’s the difference between a good overlay subscribe form and a hated one? Jakob Nielsen…

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Why Are All My Apostrophes Missing?

Article first published April 2008, updated January 2020Have you ever seen an HTML page or email where everything looks fine, except instead of apostrophes there are odd question marks or square blocks? You might also see other characters replaced similarly.Info from our 2008 articleMost commonly, this occurs when importing HTML that has been created by Microsoft Word. For generating HTML, Word uses a specific character set called “Windows Latin 1” that has special characters like ‘smart quotes’ and trademark symbols.When you view the email on your own machine, those characters will show up, but then when imported into Campaign Monitor they might disappear or be converted into incorrect characters.Character encoding makes the differenceThe reason is that Campaign Monitor sends in UTF-8 encoding (which covers a wide number of >

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All About Email Open Rates

Let’s dive into open rates, how they’re measured, their averages, and how to improve.

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Using YouTube Previews to Display Video in Gmail

Immediately after Gmail Labs announced that you can now preview YouTube clips from within Gmail’s…

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Email Best Practices: How to Create an Email List

Today we’ll answer the question: How do I make an email list?

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Customer Journey Mapping Will Improve Your Company’s Bottom Line

Using a customer journey map can help your business build lasting relationships.

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How to Effectively Manage a Digital Marketing Team in 2019

Managing your digital marketing team is crucial for your company’s success.

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How to Win Customers & Influence Leads for Small Businesses

Small businesses told us they struggled with creating leads, so we’re here to help.

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