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Email Benchmarks

Seeing how your email metrics stack up to others in your industry is vital to informing and improving your strategy. Browse through our collection of global, region-specific, and industry-specific benchmarks guides and start improving your email performance today.

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Guide

Ultimate Email Marketing Benchmarks for 2020: By Industry and Day

We analyzed over 30 billion emails sent from 171 countries in 2019. Here are the...

Guide

Email Marketing Benchmarks: COVID-19 Edition

Take a look at how COVID-19 has changed email performance.

Webinar

COVID Benchmarks Deep Dive: How Your Email Strategy Must Change

The world has changed—see how email has changed alongside it.

Guide

Australia Email Benchmarks (2020): By Day and Industry

Benchmarks from billions of emails sent by Australian organisations in 2019.

Guide

UK Email Marketing Benchmarks (2020): By Day and Industry

We analysed billions of emails sent in 2019. See how you stack up.

Guide

US Email Marketing Benchmarks (2020): By Day and Industry

We analyzed billions of emails sent from US organizations in 2019. Here are the results.

Guide

Nonprofit Email Marketing Benchmarks and Takeaways for 2019

See how your nonprofit compares with email benchmarks for your future marketing campaigns.

Guide

Global Email Benchmarks Archive

Look back at global benchmarks from previous years.

Guide

Australia Email Benchmarks Archive

Explore past benchmarks to see what's changed in Australia.

Guide

UK Email Benchmarks Archive

Past benchmark reports from billions of emails sent by UK organisations.

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