Campaign Monitor is seeking a Director of Growth & Performance Marketing to set the strategy, execution, and on-going optimization of our paid media channels across the CM Group portfolio of brands. The Director of Growth & Performance Marketing will also lead an experienced team responsible for SEO strategy across individual brands as well as the overarching portfolio strategy. We are looking for a highly analytical marketing leader with a deep expertise in planning, buying, executing, and optimizing marketing investment strategies.
Responsibilities:
- Lead development of audience and channel contact strategies which align to Brand calendars and objectives
- Manage agency selection and relationships ensuring optimized execution and alignment with overall marketing strategy
- Drive efficient execution of campaigns and measurement of results to ensure pipeline and brand goals are met
- Execute & Optimize paid marketing media efforts across the portfolio of brands
- Develop and maintain deep understanding of the audience (similar and differing) across the CM Group portfolio in order to personalize communication and experience through best available channels
- Own the SEO strategy for each brand and cross-brand strategy
- Partner across teams to ensure messaging and creative is accurately planned, audiences identified and budgets set for paid media channels
- Partner with Brand, Product, Analytics and other teams to understand, share, and incorporate insights into future strategy and execution
Qualifications:
- 8+ years of experience managing multi-channel marketing tactics in B2B SaaS, digital, or Agency environments
- 4+ years building, leading, coaching, mentoring and growing high performing team members
- Demonstrated ability to manage a P&L
- Prior experience partnering with analytics teams to develop and act on insights and analytics
- Ability to lead and motivate cross-functional teams delivering results that drive the business forward
- Experience building and executing the marketing acquisition strategy for all size businesses from enterprise to SMB
- Demonstrated prior experience managing agency relationships while developing/guiding execution of digital marketing strategy
- Fluency in SEM, SEO, Display, Programmatic & Paid social with deep specializations
- Experience managing acquisition-focused campaigns across a variety of business verticals and brands
- Experience managing and optimizing bid strategies for SEM Brand, SEM Non-Brand, Paid Social, and Display channels