Girlboss uses email marketing to light the spark in entrepreneurial women.
With Campaign Monitor, Girlboss grew their email list 3.5 times.
With Campaign Monitor, Girlboss grew their email list 3.5 times.
Girlboss is the ultimate resource and professional network for ambitious women. In addition to its powerful daily publishing efforts and events, the Girlboss online platform invites women from all occupational backgrounds to make the connections that will lay the foundations for their future successes.
In a partnership with BlackRock, Girlboss released the Money Moves email series, which aimed to help subscribers move toward total financial well-being. This 12-week guide offers advice on all things money, from retirement and marriage to homeownership and business ventures.
The Money Moves success speaks for itself, reaching millions of women interested in finance, and an average open rate that tops the industry standard.
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Girlboss uses email to announce their upcoming rallies, promoting specific events to each, individual segment. Subscribers who have clicked on marketing articles in newsletters, for example, receive marketing-specific event information for a totally personalized invitation.
For their most recent rally, Girlboss credits 124 signups, or 15% of ticket sales, to segmented email campaigns.
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