Announce your news in a simple & professional way

Your email announcement’s sole purpose is to share important news in a clear, concise way that will inspire your audience to learn more.

Entice your audience to read more

Be sure the announcement is the star of the show by not distracting it with other information. Jaybird effectively introduced its new headphones by making it the only message in the email.

Provide a compelling visual

To describe your new product is one thing, but to see it is even more powerful. On Running showed off its new line of running shoes with a colorful email and impactful pictures.

Guide your reader to the next step

What do you want your reader to do with this information? Make that clear - whether it’s to sign up, watch a video, or listen to a song - as Foo Fighters did when they dropped their last album.

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Thinking beyond the content of the email

Now that you’ve created a clear, visual, high-converting email - it’s time to think about the details that will make it even more impactful.

Write a subject line that will get your email opened

The subject line is the most important fifty characters of your entire announcement. Encourage your readers to open the email with an intriguing, exciting subject line as Norah Jones did when she dropped her latest album.

Be strategic about who you send your announcements to

Rather than blanketing your entire email list with the announcement, first consider which segments will find it most relevant. For example, De Beers shared its latest diamond ring to its VIP customers first.

It all begins with a template

Now that you have all the ingredients to a great announcement email, get started with a mobile-ready email template.

Kristen Scheven, Integrated Marketing Manager