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Email marketing can increase your revenue, but certain tactics work better than others. If you’re not seeing results, consider the facts.

Check out our infographic below to learn how you can fix everything that’s wrong with your email.

What is the open rate for your industry?

That depends.

IndustryOpen rate
Nonprofit20.39%
Media and Publishing21.95%
Travel and Transportation20.39%
Other18.94%

What is the average email open rate generally speaking?

The average email open rate is 17.92%.

If your open rate is low by average or industry, then:

What increases email engagement?

Opens, clicks, and replies increase email engagement.

If your engagement is low, then:

What is good email deliverability?

Good email deliverability is quality inbox placement.

If your emails aren’t being delivered, then:

Follow some basic deliverability tips:

  •  Warm your IP.
  • Warming your IP allows you to send more emails over your new IP.
  •  Not warming your IP can create poor deliverability.
  •  Maintain list hygiene.
  •  Sending emails to nonexistent addresses or spam folders dings your IP reputation.
  •  Offer preference choices.
  •  Only 30% of marketers give their subscribers email preferences.

What is the average unsubscribe rate for email?

The average unsubscribe rate for email is 0.17%.

If your unsubscribe rate is high, then:

  • Segment your audience.
  • Marketers have found a 760% increase in email revenue from segmented campaigns.
  • Re-engage your audience.
  •  63% of email marketers surveyed said that re-engagement campaigns are “very effective.”
  •  Try sending emails on Sundays or Mondays for fewer unsubscribes (according to Campaign Monitor research).

What is the average bounce rate for email?

The average bounce rate for email is 1.06%.

If your bounce rate is high, then:

What is the average click-to-open rate for email?

The average click-to-open rate (CTOR) for email is 14.10%.

If your CTOR is low, then:

What is the average spam rate for email?

The average spam rate for email is 0.02%.

If your spam rate is high, then:

If you’re not seeing the results you want from email marketing, then try using tools like personalization, segmentation, list engagement, and testing.

Find all these tools and more at Campaign Monitor, where you can fix everything that’s wrong with your email.

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